What is SEO and its Types | Explained

What is SEO?

SEO is a way to optimize our website and different sales channels to get better results in SERP. SEO stands for search engine optimization, in simple words, it means to enable your site visibility when people search specific products or services related to your business or brand.

How does SEO work?

Different types of search engines like Google and Bing Yahoo use bots to crawl pages on the web, move from site to site, gather information about those pages and websites, and index them. Then, algorithms analyze the pages in the index, taking into account hundreds of ranking factors, or indicators, to determine which pages should appear in search results for a given query.

Paid search advertising, you can’t pay search engines to get high organic search rankings, which means SEO experts have to be hired. This is where we help our client to optimize their different sales channels and websites. Content quality and keyword research are important factors in content optimization, and crawl ability and speed are important factors for your websites.

Different search algorithms are designed to display relevant pages and provide users with an efficient search experience and information related to their keywords.

Types of SEO

On-page SEO: On-page SEO is the process of optimizing individual pages of the website. SEO experts focus on different factors such as

• Site content
• Keywords
• Title Tags
• Meta Descriptions
• Headers
• URLs
• Internal and external linking
• Image
• Feature snippet

Technical SEO: Different SEO experts claim that technical SEO is part of on-page SEO because it’s all about improving the technical aspect of the website. It helps in better crawling and indexing that increase your website visibility on the first SERP. Different factors include involve in technical SEO such as

• XML Sitemap
• HTML Sitemap
• Image Compression
• Robots.txt file
• Canonical tags
• Redirection
• 404 Error page
• Open Graph
• Structure Data or Schema Markup
• Website Speed

Off-page SEO: Off-page SEO is applied outside of the website to improve ranking. It involves link building on different social media channels and driving traffic through these channels to their website. Its main purpose is to drive traffic to a website through different factors such as

• Backlinks
• Reviews and recommendations
• Create off-site references
• Google My Business listing

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